The secret's finally out, TSC Studios is open. But this episode isn't really about the studio. It's about the problem it solved, and why that same problem is probably quietly stalling your marketing too.

I walk through the real decision behind opening a content and podcast studio three minutes from our office, and why it came down to one realisation: most of us don't have a discipline problem when it comes to showing up consistently, we have a friction problem. The gap between "I know I should post" and actually doing it is almost always logistics, not motivation.

In this episode:

  • Why I stopped blaming myself for inconsistency and started looking at my systems instead
  • The habit stacking approach I use every single morning (and why it works)
  • How to spot where friction is quietly costing you momentum in your own content and marketing
  • One question to ask yourself that changes everything

Press play, then go find your own friction point.

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