The Year of Deliverability with LB Blair of Email Industries

In this episode of That InboxArmy Podcast, Scott Cohen and Garin Hobbs welcome back LB Blair, Chief Strategy Officer of Email Industries, to catch up on the latest updates and trends in email deliverability. The conversation focuses on numerous topics, including email authentication requirements, content filtering, the importance of email hygiene, and even branch out into the evolving landscape of email security, the implications of cybersecurity threats, and the risks associated with cold emailing. You'll learn about the need for businesses to build a sustainable brand identity and engage in ethical email practices to ensure deliverability and security.

02:47 - Changes in Email Authentication and Filtering
05:59 - Content Filtering and Image Usage
09:11 - Spam Traps and Email Hygiene
11:57 - The Shift in Email Best Practices
14:53 - Cybersecurity and Email Links
18:12 - Understanding Spam Traps
20:57 - The Importance of Email Compliance
27:12 - Understanding Email Security and Cyber Threats
38:15 - The Risks of Cold Emailing
52:01 - The Future of Email Marketing and Security