Digital messaging expert Tanya Plaza shares in this episode of That InboxArmy Podcast that email continues to be a vital channel in the marketing mix. The episode explores the evolving landscape of email marketing, deliverability, and AI's role in email and marketing as a whole in 2026. Tanya shares invaluable insights on key topics such as:

  • The importance of email deliverability and how it interfaces with engagement and other channels
  • Why email remains a core channel in 2026, and how to integrate it with new messaging channels
  • The significance of benchmarking against yourself rather than industry standards for meaningful growth
  • Defining engagement beyond opens and clicks—focusing on KPI alignment and customer interaction
  • The legal vs. ethical considerations in email marketing and the importance of reputation management
  • Practical strategies for leveraging AI in marketing: time-saving tools versus overreliance
  • The economic impact and future costs of AI technology, including implications for marketers
  • Handling unsubscribes with ease and viewing them as opportunities rather than failures
  • The importance of meeting consumers where they are across multiple digital touchpoints

Timestamps:


02:45 - The evolution of deliverability and the postmaster role
03:45 - Where does email sit in marketing in 2026?
06:22 - The relevance of email alongside new channels and trends
07:48 - Discarding myths: Why email is still vital
09:08 - Challenges and misconceptions about email performance and ROI
11:14 - Lessons from consumer experience: the importance of respect in unsubscribes
16:11 - Building reputation: the impact of legal compliance on deliverability
18:34 - Measuring yourself against your own data, not industry benchmarks
29:53 - Practical uses of AI: efficiency tools, data analysis, and avoiding pitfalls
33:23 - The importance of human oversight in AI-driven marketing
36:26 - The democratization and rising costs of AI technology
41:02 - Imagining AI as a collaborative partner in human-led endeavors
42:34 - The influence of AI on jobs and the importance of expertise
44:17 - Engaging with unusual interview questions—insights into organizational culture

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