Most brands don't choose their theme... their category chooses it for them.
In this episode, rebrand experts Reilly Newman and Scott Saunders break down why brand themes aren't decoration; they're the operating system behind every distinct brand experience. And when you abandon them, you pay for it on the shelf.
From Pirate's Booty's rebrand mistake to Liquid Death's category-defying contrarianism, from Rainforest Cafe's total sensory commitment to the way Apple and Lady Gaga have become themes unto themselves; this episode is a masterclass in what separates brands that blend in from brands that can't be ignored.
You'll walk away knowing how to identify your brand's default theme, spot the status quo trap your category is setting for you, and start building a distinct brand experience where every asset (visual, verbal, experiential) is an expression of a single, strategic idea in today's experience economy.
Your theme is either working for you or against you. This episode shows you how to tell the difference.
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