What happens when a brand takes its eyes off the road?
More importantly what happens to the audience when a brand gives them whiplash?
On this episode of Brandy, Reilly Newman and Scott Saunders discuss Ferrari's recent Jaguar moment with the release of their EV collaboration with famous Apple designer Jony Ive.
The backlash against the EV has been global as the brand confuses and veers off course from the perception of what a Ferrari is. This cognitive dissonance has created whiplash as the "meaning" of Ferrari is now thrown into a free fall. This is the same lesson that Jaguar and Cracker Barrel learned recently.
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