You can have a clear niche on paper and still feel like something is off, and that’s usually the clue that you’re missing a layer. In this episode replay, Michelle breaks down why defining your ideal customer often leads to hesitation and second-guessing, even for experienced business owners. She introduces the difference between demographic niches and situational niches, and explains how understanding what your customers are dealing with, not just who they are, can completely change the way your marketing lands.
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