So many business owners hesitate to reach out for collaborations or referrals because they’re convinced they don’t have enough to offer in return. Maybe your audience feels too small, maybe you can’t refer clients back, or maybe it just feels awkward to ask without a perfectly equal trade lined up. In this replay episode of Sequence Over Strategy, Michelle breaks down why that way of thinking is holding you back and why real reciprocity rarely looks like a simple one-for-one exchange.
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