Welcome to the Business Growth Trailblazers Podcast! In today’s episode, we’re talking about how to use data to identify what's holding you back and find a clear path forward.
Stacey Ashworth is an elite growth marketer and fractional CMO with nearly 10 years experience in providing digital marketing services to DTC founders in the coaches & course creators space, business and sales, and women’s health. Stacey helps businesses increase their online revenue by analyzing and optimizing the full customer journey: paid ads, sales funnels, conversion rate optimization, email marketing, offer strategy, retention, reporting, and KPI dashboards. The whole sh-bang.
She spent five years building Mint CRO with its founders, where she became their Director of Optimization and helped them grow from startup to an 8-figure company, as well as earn a spot on the 2023 Inc. 5000 list. Her work there included virtual event funnels, high-ticket sales systems, email optimization, revenue models, KPI dashboards, and offer optimization. Since becoming an independent growth marketer in 2023, Stacey has managed over half a million in Facebook & Instagram ads and helped DTC founders reduce new customer acquisition costs by 25%, increase ROAS from 2.1 to 2.87, grow average monthly net revenue after ad spend from 40%, increase average order value by 75%, and generate $1.2M in incremental evergreen email revenue.
After overcoming the massive changes to Meta’s algo over the last year (and the hits keep coming), Stacey’s mission is simple: helping good businesses survive bad platforms, because founders deserve to stay standing when the algorithms start swinging.
Connect with Stacey here:
https://www.instagram.com/staceygetsconversiolns/
https://www.tiktok.com/@staceygetsconversions
https://www.linkedin.com/in/staceyashworth/
https://apply.thepeakoptimization.com
Grab the freebie here:
https://apply.thepeakoptimization.com/yes/
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