This week on the Creator Spotlight Podcast, we’re joined by Caspar Lee — one of YouTube’s early stars turned entrepreneur and investor. Caspar talks about why he walked away from 15 million followers, how he built four companies after YouTube, and what every creator should know about building a business that lasts.

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Caspar Lee

Francis Zierer

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Timestamps

00:00 Introducing Caspar Lee

01:17 How to exit, as a creator

07:11 It's hard to do YouTube and business

12:49 How influencer marketing has evolved

16:02 The hardest part of influencer marketing

20:33 Investing in the creator economy

25:18 What is the perfect investment?

30:14 Equity vs cash in brand deals

33:14 The vulnerability of the creator economy

38:43 If Caspar Lee started YouTube in 2025

43:28 Caspar Lee's five year plan

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