Ep. 75: Investing $60m in creators (what to look for) ft. Billy Parks

This week on Creator Spotlight we talk to Billy Parks, Partner at Slow Ventures and co-lead of the $65M Slow Creator Fund. Billy invests directly in creators, backing entrepreneurial creators who turn their expertise and communities into scalable businesses.

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Billy

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• Slow Ventures
• Jonathan Katz-Moses

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Timestamps

00:00 Introducing Billy Parks and Slow Ventures

01:30 What makes an investable creator?

05:35 The two types of creator businesses

13:44 Creators are just founders

17:24 Which creators need investment the most?

23:30 The difficulties of valuing a creator business

32:13 It's all marketing

34:29 The biggest risk in creator investments

38:12 Business is the future of the creator economy

42:54 How to be niche in the creator economy