Today on the show, Ebony sits down with one of her dream guests, Rachael Wilde, for an honest and insightful conversation on what it really takes to build a cult brand.
Rachael is the co-founder of The Breakout Hack and Managing Director of York Street Brands. Known for turning science-backed products into highly engaged, community-led brands, she has built a reputation as one of Australia’s most exciting brand builders.
In this episode, we cover:
What it really takes to build a successful brand in 2026
How to identify true “brand potential” vs just a good product
Building in public vs building in private
Manufacturing virality and what actually makes campaigns take off
Navigating rapid growth and evolving team structures
Stepping into the Managing Director role and leading at scale
Her thoughts and approach to work-life balance
Her best advice for aspiring marketers, founders and career women
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