Ashleigh Buchanan | Viral Beauty Campaigns & Building a Career in Social Media

In this episode of Can I Buy You a Coffee?, Ebony sits down with Ashleigh Buchanan, Content Lead at The Breakout Hack and one of the marketing minds behind some of their most viral videos.

Ashleigh has spent the last three years helping grow The Breakout Hack and York Street Brands through highly relatable, community-led social media content, building campaigns that consistently rack up millions of views while reshaping what modern beauty marketing looks like online.

In this episode, we cover:

• What uni doesn’t teach you about social media marketing

• What actually helps you stand out and get promoted in marketing

• Why personal branding and posting on TikTok can help land your dream role

• The future of paid content

• The strategy behind creating viral campaigns

• The day-to-day reality of working social media

• Ashleigh’s best advice for aspiring marketers wanting to break into the industry

Follow ⁠⁠⁠⁠⁠⁠⁠Ebony⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠Melbourne Social Co ⁠⁠⁠⁠⁠⁠⁠on socials!

Follow Ashleigh on ⁠⁠⁠⁠⁠LinkedIn⁠⁠⁠⁠⁠, ⁠⁠⁠⁠⁠TikTok⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠Instagram.⁠⁠⁠⁠⁠

Check out The Breakout Hack’s Viral Nicki Minaj TikTok Challenge here.

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