Interior DesignHer
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Interior Design Is A Luxury Business. Why Are Most Designers Struggling?

Dela

Season 3, Episode 11 (Episode #47)

Timala Stewart is an interior designer and procurement specialist based in Florida. Before launching Decurated Interiors, she spent a decade in corporate furniture buying and merchandising — including roles at Ashley Furniture, one of the world's largest furniture companies, and a Virginia Beach upholstery firm where she first attended High Point Market as a buyer. She now offers two services to interior designers: hourly procurement support (handling sourcing, ordering, vendor communication, and logistics on behalf of the designer's firm) and procurement consulting (auditing existing processes, identifying profit leaks, and updating SOPs for designers who have a team).

Chapter Timestamps:

00:00 — Introduction

02:40 — Timala's background: furniture merchandising, buying, and how she got to High Point Market as a corporate buyer

06:02 — Moving to Ashley Furniture — the largest or second-largest furniture company in the world

07:18 — The great resignation and starting Decurated Interiors

08:16 — What designers miss at High Point Market — the buyer's perspective

11:14 — The supply chain secret: same products in different showrooms

13:28 — The light bulb moment: bringing procurement expertise to interior designers

15:09 — What Timala found working with designers as a VA: no standardised procurement process

17:00 — Real examples: disorganisation, underused software, and documentation chaos

19:04 — Software: can you work with anything?

21:19 — AI integration in design software — and the data privacy gap

23:44 — The money leaks nobody tracks: five-minute tasks that compound into thousands

27:24 — What changes when you hire a procurement specialist

27:42 — The two ways Timala works with clients: hourly support vs. consulting

32:05 — What to expect when Timala comes in: discomfort is short, smoother roads follow

36:10 — DIY procurement advice for solo designers who can't hire yet

37:25 — Procurement vs. project management — they're not the same thing

39:48 — Business is human-led and AI-informed

41:55 — Are designers taking advantage of their vendor relationships?

46:35 — Damage claims: respond fast or pay out of pocket

50:08 — The $2,000 freight audit: one room, one experienced designer, one leak

53:40 — How to map your revenue and cost buckets

54:33 — "This was an experienced designer"

55:00 — What percentage of designers really understand procurement?

56:22 — Who to hire locally: look for customer service DNA, not furniture knowledge

58:22 — The most expensive procurement mistakes designers make

58:40 — Mistake #1: Not creating purchase orders

60:11 — Mistake #2: Over-committing to inventory

61:59 — Mistake #3: Not accounting for freight

62:33 — Mistake #4: Conflating procurement and project management

62:51 — Mistake #5: Not tracking your time

66:00 — The breaking point: why designers finally ask for help

67:28 — How to reach Timala

Resources & Links:

Timala Stewart — Decurated Interiors: decuratedinteriors.com

Procurement inquiry form: decuratedinteriors.com/procurement

Instagram: @decuratedinteriors

Email: timala@decuratedinteriors.com / info@decuratedinteriors.com

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