#131 - How do I keep going when everything is screaming at me to give up? With Iron Cowboy, James Lawrence

There's a voice inside you whose whole job is to talk you out of the thing you were made to do.James Lawrence calls it the bully. On day five of running (get this) one hundred Ironmans back to back - with a stress fracture forming in his legthat voice offered him the worst exit possible: just get hit by a car - then you'd have a legitimate way out. He kept going anyway. And crossed the finish line. This is the Iron Cowboy — the man who did 50 Ironmans in 50 states in 50 days, then came back and doubled what the entire world swore was impossible. Documentaries have been made about him; records have been rewritten because of him; and it turns out he lives right down the road from me, which still makes me laugh.But I didn't bring James on to marvel at the miles. I brought him on because you and I both know the resistance is coming — as a parent, as an entrepreneur, as someone quietly carrying more than anyone can see — and I wanted you to hear from a man who has stood in the worst of it and learned what's actually waiting on the other side.James shares the things I hadn't thought to ask; why rock bottom turned out to be a gift and not a sentence; how the people in his corner carried him when his own legs wouldn't; what it does to a soul to gather a community in a parking lot coming out of the loneliest season most of us have ever lived through.James is living proof that a willingness to suffer on purpose can hand someone else the courage to face whatever they're facing. That's the hope underneath all of it — not the records, the hope they're standing on📘 Connect with James "The Iron Cowboy" Lawrence ➡️ Website: https://www.ironcowboy.com/ ➡️ Join Commit 365: https://ironcowboy.com/commit365 ➡️ Instagram: https://www.instagram.com/ironcowboyjames/0:00 Welcome — meet James Lawrence, the Iron Cowboy2:35 His mission: give hope, remove excuses3:46 Care less what people think5:55 Losing everything in 2008 — why rock bottom was a gift7:00 From one Ironman to chasing human potential7:56 How Conquer 100 was born out of the pandemic10:18 Raising over $1M and the power of community12:35 Why James loved the pandemic: the gift of time16:00 Training for 100 — and breaking down on day 518:44 Putting his entire career on the line22:50 The "bully": the voice that wants you to quit24:00 "Here we go" — resetting through the pain25:16 The miracle on the trail26:33 What the documentaries got right and wrong28:04 Going too big too soon — and the run that started it all31:30 Doing it for purpose, not for the spotlight33:29 Commit 365 and the truth about discipline36:20 Using AI as a coaching tool38:00 Food as fuel: rethinking nutrition46:40 Strength, mobility, and longevity49:33 The feature film — told from Sonny's perspective51:55 Nothing great is ever done alone52:25 Building community for our kids55:46 What hope really is (the Santa Claus idea)56:40 Dashed hopes, Viktor Frankl, and the power of choice59:48 The next big goal — and changing a million minds1:03:51 Marianne's 30-day experiment with God1:05:39 Advice for coaches: don't burn your ships1:08:24 The truth about marriage1:11:00 Parting words: just startLet me know what part stuck out to you in the comments below:Want the Podcast Database I talked about? Get it here: https://mariannehickman.com/database🔔 Subscribe now and start building the life you've always dreamed of with me as your support. YOU'VE GOT THIS.📘 Connect with Marianne ➡️ 801-509-5495 ➡️ https://mariannehickman.com ➡️ https://instagram.com/marianne__hickman ➡️ https://tiktok.com/@marianne__hickman ➡️ https://facebook.com/MarianneEHickman ➡️ https://www.skool.com/mastery-hive-7407/about ➡️ https://www.threads.net/@marianne__hickmanFind out more at www.mariannehickman.com Subscribe to my newsletter here: https://hive.mariannehickman.com/newsletter#TheMarianneHickmanShow