If PMax is just a black box, doesn't that mean you can't optimize it? Wrong on so many levels! In Episode 133 of Inside Google Ads, host Jyll Saskin Gales breaks down five common Performance Max mistakes that even experienced digital marketers and agencies make. While PMax can be a powerful tool for scaling performance, misinterpreting its mechanics can waste your money and limit your success. In this in-depth episode, Jyll outlines practical, data-backed adjustments to help you align your strategy with how Google's AI actually works.

Key topics discussed:

  • Asset group structure, and how to test creative and signals
  • Whether or not to keep brand searches in PMax, and what it depends on
  • The one essential tool you need before running lead generation campaigns in PMax
  • How to think about product duplication across PMax and Standard Shopping
  • When to actually add negative keywords or adjust your headlines, descriptions and images

You can get Inside Google Ads episodes delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode133

Resources mentioned in this episode:

  • All about Offline Conversion Tracking: https://www.youtube.com/watch?v=ROs6o7Lllu4
  • Episode 109 - How to Optimize PMax: https://youtu.be/lg9ixk2KOWQ

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode133

Inside Google Ads course
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Join Inside Google Ads now to get exclusive access to video tutorials, templates & cheat sheets, JyllBot, top industry experts, and more. See what you're missing at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode133

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