Are you curious about Microsoft Ads? While Google Ads remains Jyll's one true love, expanding into the Microsoft Advertising network can bring unique opportunities, especially for B2B marketers. In this special episode 141 of Inside Google Ads - to celebrate Microsoft Ads Product Liaison Navah Hopkins' birthday! - host Jyll Saskin Gales explores eight fundamental insights every Google Ads practitioner needs to understand about Microsoft Advertising.

Using source materials from Microsoft Ads experts Matt Beswick, Nikki Kuhlman, and Navah Hopkins herself, Jyll breaks down why B2B advertisers stand to gain the most from Microsoft Ads, highlighting key advantages like native LinkedIn profile targeting, decision-maker demographics, and specific corporate device policies. She explains the crucial differences in campaign control, including ad group level autonomy and negative keyword behavior, and introduces unique ad formats like Multimedia Ads and impression-based remarketing. Finally, you will get three simple, actionable steps you can take today for free to set your business up for future success.

Key topics covered in this episode:

  • Why B2B brands often see strong results on Microsoft Advertising
  •  How to leverage native LinkedIn profile targeting on search campaigns
  • Critical differences in ad group autonomy and negative match behavior compared to Google
  • Unique features like Impression-Based Remarketing and SERP Multimedia Ads
  • 3 free, practical action steps you can take right now to prepare your account

Learn more about Microsoft Ads with:

  • Navah Hopkins: https://youtu.be/2LahowBloOA
  • Nikki Kuhlman: https://youtu.be/ek5GXoMNpmE
  • Matt Beswick: https://youtu.be/VajomHQWjOs

You can get Inside Google Ads episodes delivered to your inbox each week by signing up for free at https://free.jyll.ca/?utm_source=podcast&utm_medium=referral&utm_campaign=episode141

Google Ads Coaching
Need some expert help with your Google Ads strategy or optimizing your campaigns? Book a call with Jyll! Learn more at https://jyll.ca/pages/google-ads-coach?utm_source=podcast&utm_medium=referral&utm_campaign=episode141

Inside Google Ads course
More than 1000 marketers like you have mastered Google Ads with Jyll's courses. Join Inside Google Ads now to get exclusive access to video tutorials, templates & cheat sheets, JyllBot, top industry experts, and more. See what you're missing at https://learn.jyll.ca/iga?utm_source=podcast&utm_medium=referral&utm_campaign=episode141

Follow Jyll on social media
https://www.linkedin.com/in/jyllsaskingales
https://www.youtube.com/@the_google_pro
https://www.instagram.com/the_google_pro
https://www.threads.net/@the_google_pro

Rss Apple Podcaster
Podden och tillhörande omslagsbild på den här sidan tillhör Jyll Saskin Gales. Innehållet i podden är skapat av Jyll Saskin Gales och inte av, eller tillsammans med, Poddtoppen.