Why It's So Easy to Accidentally "Break" Your SEO

SEO didn't come with a warning label, but maybe it should have. Because in the past month alone, McKayla has worked with multiple websites that have almost completely broken their SEO...losing their ranks, making it harder to rank, and potentially backfiring on them in the future.

In this episode of Everything SEO, McKayla breaks down just how easy it is to accidentally break your SEO and why it happens so often. From platform migrations (looking at you, Squarespace to Shopify) to simple things like multiple H1 tags or broken internal links, she's sharing the most common ways business owners unknowingly hurt their rankings. Plus, she's reminding you to give yourself some grace—because you don't know what you don't know, and sometimes we all just fuck up. It's okay.

Questions answered in this episode:

• What are the most common ways people accidentally break their SEO?
• Why do platform migrations (like Squarespace to Shopify) cause SEO issues?
• What small technical mistakes can hurt your rankings without you realizing it?
• How do broken backlinks and internal linking affect your SEO?
• What should you do if you think you've accidentally broken your SEO?

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