Google isn't dead. Search is evolving, AI is becoming more visible, and the internet seems to be having a collective meltdown about what it all means for SEO.

In this episode of Everything SEO, Mckayla breaks down Google's latest search update and why the panic surrounding AI-powered search may be a little premature. She explains what actually changed, why the "death of the 10 blue links" isn't quite what people think it is, and why making drastic changes to your SEO strategy right now could do more harm than good. Most importantly, she shares the one thing she's standing firmly behind as search continues to evolve: strategy still matters.

Questions answered in this episode:

  • What is Google's new AI-powered search experience and how is it different from AI summaries?
  • Will AI search replace SEO and organic traffic?
  • What should you focus on right now to maintain visibility in search?
  • How do you know when it's time to change your SEO strategy and when it's time to wait for more data?


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