David Kreiger sits down with Tom Stearns and Peter Cleary for a rare two-guest episode inspired by their newly released book, Graphic Sales: How to Build a Prospecting Playbook for Sales Leaders.
Together, they turned decades of real client work and hard-learned lessons into a sales book unlike any other.
In this episode, they cover:
Why most sales leaders are misdiagnosing their biggest problem
What a sales manager's day actually looks like once a real playbook is in place
The evergreen fundamentals that have driven pipeline for decades and will still matter
How the "Hell No" list transforms SDR performance, protects AE time, and stops your team from chasing wrong leads
If you're a revenue leader who's been putting out fires instead of building a system, this episode is for you.
And if you want to start applying these ideas right away, you don't have to wait for the episode to sink in. You can actually get your hands on the material behind it.
Download the first two chapters of Graphic Sales for free, along with the templates and tools behind the book here: https://www.stearns.io/
And if you want to go a level deeper, there are also paid kits available. Use code PODCAST for 30% off.
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