David Kreiger sits down with Justin Michael, creator of the Justin Michael Method and author of over 10 books, to explore why doing the opposite of what feels natural is the real key to winning in outbound.
His central premise is simple and uncomfortable: whatever thousands of sellers are doing right now is probably the wrong move.
In this episode, he breaks down:
Why permission-based openers make buyers want to hang up
How dating psychology explains why availability and neediness kill your pipeline
The three walls every seller hits, and why most people never get past the first one
How to build a semi-automated tech stack without losing the human edge that closes deals
If you're a sales leader still coaching your team on what feels safe, this conversation will change how you think about outbound entirely.
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