Ep170 - Two years ago, a landscaping client told Ruan Marinho he'd found him through ChatGPT, and that one conversation changed how Ruan builds content for every client since.
Ruan Marinho, founder of Develomark and Product Manager at Splashdash, built an AI workflow that turns sales call transcripts into published content and stronger AI visibility, all without a dedicated content manager. On this episode of Endless Customers, Bob Ruffolo talks with Ruan about the exact tools and steps behind that workflow, from call tracking to AI drafting to what it takes to get mentioned by tools like ChatGPT.
Key Topics
00:00 How This AI Workflow Cuts Content Work by 95%
05:03 How Did You Discover Clients Were Finding You Through ChatGPT?
06:33 Why Do Small Businesses Need an AI Content Workflow? 07:00
How Do You Turn a Sales Call Into a Piece of Content?
09:40 What Tools Do You Need to Automate This?
15:46 Where Should You Start If You Don’t Have a Content Manager?
20:12 What Does AI Visibility Mean, and How Do You Track It?
25:28 Why Is AI Bot Traffic Beating Human Traffic on Some Sites?
Guest Bio
Ruan Marinho is the founder of Develomark, a digital marketing agency serving local businesses across Connecticut, and the founder of Splashdash, a tool that pulls a business's key online data into one report.
Connect with Ruan on LinkedIn: https://www.linkedin.com/in/ruanmarinho/
Resource
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