Ep164 - Would you tell a customer the price before a salesperson ever walks in the door?
Aaron Gaynor, CEO of The Eco Plumbers, Electricians and HVAC Technicians, added online pricing calculators for his company's biggest ticket replacements, full HVAC systems, water heaters, tankless units, and generators, with no advertising behind the launch. Since then, 846 people have completed the calculators, and roughly 30 percent became sold jobs once completed forms started going straight to inside sales instead of a general call queue. On this episode of Endless Customers, Bob Ruffolo talks with Aaron about why he made the call, how he got a skeptical sales team on board, and what changed once real demand started showing up.
Key Topics
00:00 – What Made Eco Plumbing Decide to Put Prices Online?
04:53 – How Do You Get a Sales Team on Board with Telling Customers the Price?
08:09 – Which Services Should You Build a Pricing Calculator For First?
09:30 – 846 Inquiries with Zero Marketing: What the Numbers Actually Showed
14:56 – What Happens After Someone Gets a Price? (The Fix That Changed Everything)
20:42 – Does This Actually Make the In-Home Sales Conversation Faster?
21:50 – What's Next for Eco Plumbing's Pricing Strategy
Aaron Gaynor is CEO of The Eco Plumbers, Electricians and HVAC Technicians, a home services company in Columbus, Dayton, Cincinnati, and Chillicothe, Ohio, on pace for $113 million in revenue this year, and this is his second appearance on Endless Customers.
Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaron-gaynor-9b1a7b16/
Episode article: https://www.impactplus.com/endless-customers-podcast/eco-plumbing-pricing-calculator-results
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