In this episode of the Nobel Podcast, we sit down with Nicoline Bredt, Senior Partnership Manager at Ingrid, to explore what it really takes to build and scale a successful partnerships function in a fast-growing SaaS company.
Nicoline shares her journey from working with digital agencies to leading both agency and technology partnerships across multiple regions. She dives deep into how to build a partner ecosystem from scratch, why warm introductions outperform cold outreach, and how partnerships can become a powerful growth engine when aligned with sales.
We also discuss:
How to stand out in a crowded partnership landscape
The difference between tech partnerships and agency partnerships
Why ecosystem thinking is key to winning enterprise customers
How to align partnerships with sales teams effectively
Leveraging AI and tools like Notion to scale a small team
The cultural differences of working in an international, remote-first company
Whether you're building a partnerships function, working in SaaS, or looking to scale growth through ecosystems, this episode is packed with practical insights and real-world strategies.
Don’t forget to follow the podcast for more conversations with industry leaders.
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