Social media asks florists to be designers, marketers, content creators, and trend forecasters all at once—and the pressure can be overwhelming. In this episode, we sit down with Sarah Campbell of Intrigue Designs and Intrigue Teaches to talk about balancing creativity with visibility, sharing knowledge in an industry often shaped by gatekeeping, and building a floral business that can thrive both online and off. If you've ever wondered whether social media is helping your business or draining your energy, this conversation will resonate.
Sarah also shares her journey from wedding planning to luxury floral design, the realities of teaching across the country, and what it was really like competing on Netflix’s The Big Flower Fight. From scaling large installations with a small team to navigating burnout, pricing, and the inevitable surprises that come with events, this episode is filled with honest insights and practical wisdom for florists at every stage of their career.
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