Being busy can feel productive, but on a flower farm, full days don’t always create profitable results. In this episode, we apply the Pareto Principle—the 80/20 rule—to a working cut flower farm and uncover which crops, customers, and activities actually move the business forward. From fieldwork and farmers markets to weddings and marketing, we look at the difference between simply staying busy and making meaningful progress.
We also get honest about workhorse crops, flowers that don’t earn their space, customer buying behavior, and the hidden time traps that quietly eat into your margins. You’ll learn how to identify the 20% of your efforts creating the greatest return—and start letting go of the rest. If you’re ready to work more intentionally, grow more strategically, and build a flower business around what actually works, this episode will help you reset your priorities.
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