In this episode, we’re exploring the powerful role social media now plays in the skincare industry. From skinfluencers and viral trends to clever marketing, filters, and AI-generated perfection, we’ll discuss how online content is shaping the way consumers view their skin.
We’ll look at the difference between education and fear-based marketing, why so many people feel overwhelmed by conflicting skincare advice, and how unrealistic beauty standards - such as the pursuit of ‘glass skin’ can affect expectations and skin confidence.
Most importantly, we’ll talk about how to separate fact from fiction and why healthy skin should always be the goal - not filtered perfection.
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Liz Richards. Innehållet i podden är skapat av Liz Richards och inte av,
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