Indian Stocks That Turned Crisis into Growth | Saurabh Mukherjea x Salil Desai

Why do crises make great companies stronger? Every company faces one sooner or later. Kodak and GE could not escape theirs, and more than 85% of India's NBFCs went bust in the late 1990s. What separates the good from the great is how they tackle it.In this episode of Coffee & Investing, Saurabh Mukherjea and his colleague and co-author Salil Desai discuss the third trait of great companies in their book, The Art of Enduring: taking crisis head-on.When the global financial crisis hit, Tata Elxsi's clients cancelled contracts within weeks and its profits plunged. Rather than lay people off, its leaders held a candid town hall, kept their engineers and went on to win a do-or-die deal, after which revenues and profits ramped up for a decade. Divi's Labs, shut out of the US by an FDA import alert, leaned on decades of trust with big pharma customers to get the alert lifted in record time.Chapters00:00:00 Coming Up00:00:52 The Third Trait of Great Companies00:01:33 Why No Company Escapes a Crisis00:03:15 The Question Readers Keep Asking00:04:45 Survive, Steady, Rebuild00:08:08 Tata Elxsi's Early Struggles00:09:53 The GFC Hits Tata Elxsi00:11:24 A Candid Town Hall00:13:07 The Do-or-Die Deal00:15:21 Great Companies, Deep Drawdowns00:17:52 Divi's Labs and the FDA Import Alert00:21:07 Investing in Such FranchisesInvest with Marcellus: https://ccp.marcellus.in?utm_source=Spotify&utm_medium=organic&utm_campaign=HowGreatCompaniesUseCrisis&utm_product=CCP&utm_id=PodcastMarcellus Investment Managers is a SEBI, US SEC, and IFSCA registered portfolio manager. Discover our approach to investing here: www.marcellus.in