The Truth About Going Viral, Social Anxiety & Full Time Content Creation ft. Lauren Jacques

We all think everyone else has got it together at events. Lauren Jacques has 150k followers and was hiding in a toilet cubicle at the Dyson Christmas party. You're not alone.

This week Cara and Bronagh are joined by content creator Lauren Jacques — the woman behind Styled by Mrs J, who went from 15 years in corporate to full time influencer and has absolutely no regrets.

Lauren opens up about the reality of going viral and why it's actually the worst thing that can happen to your page, why building a genuine community matters so much more than chasing follower numbers, and the mental load of working from 6 am to midnight whilst everyone assumes you're just taking nice pictures. 

There's also the most brilliantly honest conversation about social anxiety at events, why none of us are as confident as we look, and a wedding day story involving a three year old, a glass of orange juice and a silk dress that we will not be forgetting in a hurry.

• Why going viral is actually bad for your page — and what really builds a loyal audience
• The real hours behind full time content creation — and why the pressure never switches off
• Social anxiety at events — hiding in toilets, being blanked and why showing up anyway is always worth it
• Lauren's five beauty bag essentials — Estée Lauder Double Wear, hourglass concealer, the Zip device and more
• The Mulberry bag her husband saved up to buy her and the wedding dress story nobody saw coming

Follow Lauren:

@styledby_mrsj on Instagram

@styledby_mrsj on TikTok

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