When people talk about Turkey and Europe, they usually mean exports to Europe. Yaman Alpata of MegaMerchant sees business increasingly flowing the other way as well. He knows the market from his time at Trendyol, Hepsiburada and AliExpress, and today as a seller. With Ingrid, he discusses why Turkey is becoming attractive for European brands right now – and what they need to prepare for.
In this episode:
Market size, growth and a young, mobile customer base: why Turkish e-commerce is structurally interesting
The lira’s real-terms strength: a tailwind for imports – and how long it is likely to last politically
Campaigns, brand awareness, “Made in Europe” and low return rates: how Turkish shoppers buy
Trendyol, Hepsiburada, Amazon – and entering the market via a local partner
For anyone looking for a new sales market for their brand on Europe’s doorstep.
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