Does EU Regulation Work Against Shein & Temu? We Agree to Disagree — Live from DMEXCO #LTM165
A year ago, many retailers were calling on the state to rein in Temu and Shein. Valerie and Ingrid were sceptical at the time. Now the first EU rules are in force, and the question is back on the table: Is regulation actually working after all? In their first-ever live episode, recorded right in the middle of DMEXCO, the two assess the first signals – and reach different verdicts.
What it's about:
What changes with the flat customs duty of €3 per product category and the handling fee from November – and what the planned European Product Act could mean for marketplaces
First effects: fewer parcels in Hungary and France, Shein's slowing growth and the expansion of its marketplace business
Why small and mid-sized brands, of all players, could end up among the losers of regulation
Why TikTok Shop is being celebrated while calls for stricter rules on Temu and Shein are growing louder
For everyone in the European marketplace business who needs to assess what the new EU rules mean in concrete terms for competition, margins and expansion.
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