116: Where Social Media Fits Into Your STR Marketing Strategy

You can post great content to social media, but then what? In today’s episode, I’m looking at how social media fits into your overall short-term rental marketing strategy. Instead of just planning what to post, I’m helping you decide what you want each post to do for your rental.

Time-stamps:

Your future guest probably isn’t ready to book yet (1:58)

Your marketing strategy is a spiderweb (4:11)

20% off Lodgify (8:12)

Your social media is for discovery and connection (9:17)

Create an easy “next yes” (10:56)

Why a quality direct booking site matters (12:49)

Get your future guest onto something you own (14:13)

Where to start with your STR marketing (16:26)

Mentioned in This Episode:

How Should You Be Marketing Your STR? Quiz: https://quiz.tryinteract.com/#/67b64381e7fc2f0015f9ad97

Use code BMPOD20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1

25% off your first year subscription to Flodesk: partners.flodesk.com/brand-and-market

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!