115: Why Hospitality Founders Need to Be in Their Content

Are you willing to be on camera? In today’s episode, I’m sharing a hard truth: people connect with other people. And in order for people to better connect with your hospitality brand, they have to get to know the person behind the experience (you!).

Time-stamps:

Your property’s strength is in the human connection (3:11)

Being in the content doesn’t mean making the content ABOUT you (5:37)

20% off Lodgify (9:57)

What you, the founder, should actually talk about in your content (11:03)

Founder content builds familiarity before the reservation (14:54)

“I’m awkward on camera” (16:30)

This is where b-roll becomes your best friend (18:08)

Mentioned in This Episode:

Use code bmpod20 for 20% off yearly and bi-yearly Lodgify plans: lodgify.com/?afmc=ea1

30 B-Roll Shots Every STR Owner Needs: brandandmarket.myflodesk.com/b-roll-checklist-podcast

Connect with Ali:

Website: brandandmarket.co

Instagram: instagram.com/brandandmarket.co

Book a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling

Have a question, an episode idea, or some feedback for The Brand & Market Podcast? Text me anytime at (919) 626-2517—I’d love to hear from you!