Between the Grammy Awards, the Super Bowl, and this year’s Winter Olympics, this season has been buzzing with live entertainment. 


On this episode of Business and Society, Michigan Ross professors Marcus Collins and Gregg Latterman sit down with Jeff Karoub to discuss the entertainment industry. Topics covered include the human connection that synchronous viewing experiences provide, the evolution of live production design for the sake of at-home audiences, and the ways music reflects the zeitgeist. 


Collins and Latterman delve into the inner workings of the music industry and the impact of AI, exalting the power of novelty in successful music and discussing the artist’s crucial role in finding, building, and maintaining an audience. 



Listen to Marcus Collins’s podcast From The Culture on Spotify, Apple Podcasts, or Youtube.


  • Host: Jeff Karoub
  • Guests: Marcus Collins and Gregg Latterman 
  • Executive Producers: Jeff Karoub and Matt Trevor
  • Audio Engineer: Jonah Brockman
  • Editorial Production: Mads Henke 


Special thanks to Ashley Birch and Judi Melena Smelser.

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