Most D2C founders who run out of cash think they have a capital problem. Fractional CFO Dan Major has opened enough books to know that's rarely true. After close to 20 years in clothing and retail finance, he sees the same financial autopsy over and over: a brand growing fast, looking healthy on the top line — quietly bleeding cash in ways the founders can't see. The cash is usually there. It's just stuck.
In this episode, host Peter Beckman sits down with Dan Major to get into the mechanics of why that happens, what the actual math looks like, and what to do about it. From cash conversion cycles and ABC analysis to Black Friday margin traps and supplier negotiations — this is a masterclass in finding the money that's already in your business.
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