What does it actually take to build a €40M+ beauty business from scratch — with no investors, no co-founder, and no outside capital?
In this episode, host Peter Beckman sits down with Aimee Connolly, founder and CEO of Sculpted by Aimee — the Irish beauty brand she launched in 2016 at 23, straight out of college, with her life savings. 10 years later, Sculpted has 160+ products, 100 people, and north of €40M in revenue.
But behind the brand is an operation most people never see: decade-long supplier relationships built in Seoul, supply chain decisions that make or break a launch, and the cash discipline that comes from never having anyone else's money to fall back on.
This episode is for anyone building a physical product brand who wants to understand what the shelf doesn't show you.
Tune in for the real story behind one of Ireland's most recognized beauty brands — and Aimee's number one trade secret.
Highlights:
00:57 – Introducing Aimee: from life savings to north of €40M in revenue, solo
01:49 – The unglamorous reality of running a glamorous brand
11:40 – Why product and supply chain are the engine, not the afterthought
12:04 – What running a business at this scale actually feels like
16:16 – The Korea supplier relationship she's been building for a decade
24:10 – When a component gets delayed — everything gets delayed
25:03 – How self-funding changes the way you think about stock and cash
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