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AI is changing the way people research, evaluate, and choose professional services. Instead of simply searching Google, potential clients can now ask AI platforms to help them understand a problem, identify the type of professional they need, and even recommend people to consider.
In this episode, Sylvia Garibaldi wraps up the four-part series on the recommendation engines that can help grow your practice by exploring the fourth and fastest-changing engine: AI. She explains why AI is becoming another way potential clients can discover professionals and why your online reputation needs to be clear, credible, consistent, and visible enough for technology to understand what you are known for.
Sylvia breaks down why messaging and positioning matter more than ever in the age of AI. She explains how inconsistent information across your website, LinkedIn profile, professional directories, speaker bios, and other online platforms can create mixed signals, while a consistent digital presence can help reinforce a clear association between your name and your area of expertise.
The episode also explores the growing importance of LinkedIn and individual professional profiles in AI citations, along with why thought leadership, useful content, and answering specific questions can create a stronger digital body of evidence around your expertise. Sylvia also introduces the concept of an AI recommendation footprint and shares a simple test you can use to see what AI currently understands about you, your expertise, and the problems you solve.
What you’ll learn:
- 03:48 AI As Recommendation Engine
- 11:48 Messaging And Positioning Clarity
- 16:04 LinkedIn And AI Citations
- 24:05 Build Your AI Footprint
- 26:04 Test Your AI Visibility
- 29:12 All Engines Work Together
Resources:
Feeling stuck about how to grow your practice, book a free strategy call here.
#134 The 4 Recommendation Engines That Grow Your Practice (Part 1: Your Clients)
#136 The 4 Recommendation Engines That Grow Your Practice (Part 2: Your Professional Network)
#137 The 4 Recommendation Engines That Grow Your Practice (Part 3: Becoming Findable on Google)
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