In this episode, James talks to Samia Malik – singer-songwriter, visual artist and one of the winners of the Digital Culture Network Award – about how she transformed her creative practice through digital innovation.

With support from the Digital Culture Network, Samia developed a digital-first strategy for her project ‘Songs to Heal and Empower’, using targeted ads and audience data to grow her following and build a strong online presence. Her latest project, ‘Azaadi - A Journey to Freedom’, continues this work with a focus on reaching global audiences and building online communities.

They discuss:

  • How Meta and YouTube ads can be effective in reaching millions beyond existing networks
  • Why using digital platforms can help artists share work and connect with wider audiences
  • What practical steps artists can take to build online communities and grow their digital presence


Links and resources discussed in this episode:


Samia Malik was awarded a Digital Culture Network Award in the 2025 Digital Culture Awards.


Music by ⁠⁠SHAR

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