On this episode of the Hypercube Energy Podcast, Faye Girvan, Marketing Director, and Ciara Inglis, Marketing Manager at Hypercube, speak with Juliette Sanders, Chief Communications Officer at Energy UK, about the role of communications in the energy transition and why public trust has become one of the sector’s biggest challenges.
Juliette shares her journey from engineering into communications, exploring how public perceptions of net zero, the energy crisis and digital media are reshaping the way the sector communicates. She also explains why relatable storytelling, creativity and human-centred communication will be critical to building trust and engagement across the industry.
Faye, Ciara and Juliette cover:
Why the energy sector needs more relatable communication
Public trust, misinformation and the net zero narrative
The communications lessons from the energy crisis
How AI is changing communications and customer engagement
Creative storytelling and public engagement through “Killah Jules”
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