Noah Konig: Combining psychology and marketing in life science, reaching niche expert audiences, and balancing confidence with continual learning

Life, Science, and Marketing Podcast: Episode 6

Guest: Noah Konig, Marketing Director at PrecisionLife

Noah's Background:

• Dual degree in psychology and marketing
• 16 years of experience in life science marketing roles
• Recently named “Life Science Marketer of the Year” by SAMPS

Key Discussion Points:

• Combining psychology and marketing training for a career in life science marketing
• Conveying complex scientific concepts effectively
• Reaching niche expert audiences like pharmaceutical R&D
• Balancing confidence and imposter syndrome
• The importance of immersing yourself in your audience
• Blending traditional and digital marketing tactics

Key Quotes:

• "The psychology side provided extensive training in understanding human behaviour, cognition and the underlying neurological processes."
• "I’ve improved audience targeting through directly engaging with key leaders at scientific conferences and events to understand their priorities and pain points."
• "Scientific conferences and events are an irreplaceable platform for engaging such niche groups of busy experts."