Guest: John Kennett, Director of Global Marketing, Brand & Solutions at Forte
John's Background:
20+ years in marketing roles across the life sciences industry
Previous companies include Medaxial, Covance, Envigo, and Labcorp
Originally studied electronics engineering and made a transition into marketing
Masters degree in psychodynamic psychotherapy
Key Discussion Points:
Enjoyment of constant innovation and progress in the life sciences industry
The importance of storytelling to make complex science understandable
Building bridges between science and marketing through curiosity and conversations
Orchestrating marketing messages across teams for clarity and harmony
Balancing business priorities while still focusing on people
Key Quotes:
"Our ability to have a strong working culture means that we ought to be thinking about how we compliment one another rather than compete with one another."
"Go ask dumb questions, because there's no way that I could know everything even people with a doctorate in bioscience don't know everything about someone else's specific research area."
"Culture eats strategy for breakfast - if you've got a good culture in place, then you can have the best strategy in the world, but if you don't have the culture to deliver on that strategy, forget it."
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