Most entrepreneurs I coach have never once sat down and worked out what they actually want. Not from the business. From their life. 

So they chase money instead, and money without a number attached to it will run every decision you make: where you live, who you say yes to, whether you take the call on your kid's birthday.

In this episode I talk about why "financial freedom" is the vaguest, most useless target you can set yourself, why your calendar is the truest mirror of what you actually want, and why wealth follows character, not the other way round.


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