If I offered you £10 million but only three years left to live, would you take it? Almost nobody does. Which tells you your life is already worth more than any number in your bank account.

In this episode I share what it actually takes to build a million net profit business: the three things your content needs (value, personality and FOMO), why you have to get comfortable talking about money, how the quality of your clients sets your ceiling, and the hiring maths most founders never do. And why you only hit the big goals once you realise you're bigger than them.

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