San Francisco ad man Howard Gossage (1917–1969) is a bit more under the radar than his Madison Avenue contemporaries, but his work in both consumer marketing and advocacy messaging was brilliant. His unconventional and interactive approaches to advertising felt like a harbinger of what was to come a half-century later with the advent of social media. We discuss his work and what it can teach us about propaganda.
With special guest Justin Oberman, longtime advertising creative and social media influencer. Follow Justin at: https://www.linkedin.com/in/justinoberman/
This is DoubleThink, conversations inspired by the themes of This Is Propaganda. If you haven’t yet, please listen to the Webby Award season one of the pod.
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