David breaks down why most cleaning businesses stay stuck at $200K in annual revenue, drawing on the 8 years he spent building his own exterior cleaning company to over 11,000 leads before exiting. He walks through the 3 reasons owners hit the plateau, from a marketing strategy that leans too hard on word of mouth and a hiring process built on warm bodies to a business structure that keeps the owner as the bottleneck and the systems needed to finally step off the truck.
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