David is joined by Mike Michalowicz, author of Profit First and The Money Habit, who has spent years showing entrepreneurs why financial discipline at home is just as critical as profitability in the business. They break down why most owners are wired to spend every dollar they earn, from the behavioral science behind the hunt-and-gorge cycle to the multi-account system that removes willpower from the equation, to why 1% profit allocation can compound into a sellable, self-sustaining business.
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