Hello and welcome to Anthony Tasgal, possibly better known as Tas, author of The Art in Marketing Book – Why we need less science and more art in marketing. Tas is author of seven other books, including the best-selling The Storytelling Book, and The Classical Marketing Book- – Marketing Lessons from the Greeks and Romans and is a self-described ‘man of many lanyards’ as a trainer, author, TEDx speaker, brand strategist and lecturer.
In a book with section headings such as How’s your mayonnaise and The Greeks had a word for it and The monstrous worship of facts, what’s The Art in Marketing Bookabout, and why should Percy Punter purchase it? The Art in Marketing Book– Why we need less science and more art in marketing is absolutely packed with gems from art, science, the classics and the antichrist of marketing, a cracking read at 140 pages and an absolute steal at £9.99, published by LID Publishing and available of course, from Amazon and all good bookshops.
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