Welcome to Naveen Jain, irrepressible entrepreneur and author of Counterintuitive, Unconventional Principles for Success in Life and Business. If the heart of advertising is promise, large promise, the title says it right there!

For anyone reading the book, what stops them from being counterintuitive? How do you deal with the anguish when a home truth (page 151) smacks you right between the eyes? What does Counterintuitive thinking offer?

Thank you to Naveen Jain, author of Counterintuitive, Unconventional Principles for Success in Life and Business and winner of, among other awards, the Albert Einstein Technology Medal. Published by Harriman House, a modest 210 pages, change your outlook on life at a snip at £16.99 and available of course from Amazon and all good bookshops.

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