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State of the Denim Address with Johan and Andrew

Dela

Johan and Andrew check in from opposite ends of the coast to talk about what’s on their minds, which as of late has been the increasingly complex state of Japanese denim production. They talk about the ongoing struggles of getting 100x back in stock and the brand's journey in navigating the current denim backlog . Andrew and Johan also officially introduce their newest flagship denim - the 5 Series - and the effort that went into developing it over the past two years, while also touching upon the ins and outs of the Japanese textile business and how little they still understand about it after 15+ years. As always, there’s also conversation about how we do things at 3sixteen (spoiler: it’s the slow, tedious way), how running a business is just a series of educated guesses, and why leaving money on the table has often been the smart play for us for the long haul. 


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