The Funnel Is a Pinball Machine - with Perdue Farms' Jack Kneuper

This week, Dave speaks with Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms.

Jack discusses how the shopper journey has become less like a funnel and more like a series of connected moments across creator content, search, retail media, product pages, reviews, promotions, and in-store experiences.

He also shares how Perdue is thinking about retail media measurement, AI-assisted reporting, campaign automation, and scaling creator-led content without losing authenticity.

Topics covered:

• Why the funnel now looks more like a pinball machine
• Evaluating retail media beyond ROAS
• Using AI to improve reporting and signal detection
• Automating repetitive campaign workflows
• Scaling creator-led content authentically

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker