From Customer Data to Customer Context - with MetaRouter & Women in Commerce Media's Ana Laura Zain

This week, Dave speaks with Ana Laura Zain, Chief Marketing Officer at MetaRouter and Co-Founder of Women in Commerce Media.

Ana shares how her background in analytics, ad tech, and commerce media shaped her approach to marketing, customer data, and community.

The conversation covers real-time customer context, AI’s role in personalization and creative workflows, and why strong relationships still matter in B2B marketing.

Topics covered:

• Customer context infrastructure
• Real-time data and personalization
• AI, creative, and marketing operations
• Community building in commerce media
• Women in Commerce Media

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Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker